Models with slighty open lips, slanted cat- like eyes, shining curls encircled by glamour fashion objects are the main characters of Auce Biele’s works. They are recognised without excessive comments- they look at us from the advertising posters and pages of the fashion magazines so idealized, cool and stylish. The main theme in Auces Biele’s pictures is play upon the sweet language of advertisments but the canvas is replaced by one of the fetishes of pop culture - the jean. The artist has created her own brand Norma Jean (the real name of pop culture icon Marilyn Monroe) that images of the pictures wear and put on perfume. For the young artist generation of the 21 st century pop culture is a part of their identity. These artists have been growing with advertisments and thay themselves have been creating them therefore also they works of art can not be distinguished from the popular. Though her works follow the beaten track of pop art they are advertisments that are created with the help of artistic means.